[governance] NTIA on certain geographic names...

[Roland Perry]

In message <51DD58BC.4040204 at digsys.bg>, at 15:51:08 on Wed, 10 Jul 
2013, Daniel Kalchev <daniel at digsys.bg> writes
>>What has value is the brand, and the expression of that
>> brand in a domain name has value just as the expression of a brand on a
>> sign over a shop, or $5 worth of paint on the side of an aircraft.
>
>We seem to agree here, despite the difference in wording. What makes 
>any brand any valuable is not the 'name', but all that is behind it.

But many brands have a value (despite what the brand-holder delivers) 
which come from the name itself. Such as "American Airlines" or "British 
Airways". Even if they don't perform, many people will assume they do, 
just because of the name.
-- 
Roland Perry

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