[governance] NTIA on certain geographic names...
Diego Rafael Canabarro
diegocanabarro at gmail.com
Wed Jul 10 12:18:00 EDT 2013
"The value in domain names is not 'natural' -- it comes from someone's hard
work."
Nonetheless, if some stakeholders can make that easier by choosing and
hoarding specific combinations... they'll certainly do.
On Wed, Jul 10, 2013 at 8:51 AM, Daniel Kalchev <daniel at digsys.bg> wrote:
>
> On 10.07.13 15:18, Roland Perry wrote:
>
>> In message <51DD4743.7070805 at digsys.bg>, at 14:36:35 on Wed, 10 Jul
>> 2013, Daniel Kalchev <daniel at digsys.bg> writes
>>
>>> By the way, domain names (and IP addresses for that matter) never had
>>> any value as such. These are just strings of characters and numbers,
>>> respectively.
>>>
>>> It is the management of the domain that creates any value.
>>>
>> I disagree. What has value is the brand, and the expression of that
>> brand in a domain name has value just as the expression of a brand on a
>> sign over a shop, or $5 worth of paint on the side of an aircraft.
>>
>
> We seem to agree here, despite the difference in wording. What makes any
> brand any valuable is not the 'name', but all that is behind it.
>
>
> >From another perspective, amazon.com is only "good" because of all the
>>
>>> infrastructure behind it.
>>>
>> The "good" derives from the brand behind it.
>>
>
> Well... the brand is only any good, because of of what is delivered, not
> because of it's label. But as much the brand is backed by the delivered
> products and is represented by the brand label, then yes.
>
>
> I suspect it's harder work creating a famous brand when the name appears
>> to have no obvious connection with the trading activity[1].
>>
>
> Good example is SONY.
>
> However, despite being 'good name', SONY would have no value if that
> company does not do what they do -- and have done trough the years.
> Of course a brand of 'SONY' is better than 'Tokyo Tsushin Kogyo', for many
> reasons.
>
> But if for example, they chose to name their company SONAY, then today
> sonay.com would have some value, but sony.com -- probably not.
> This is why the domain name as such has no value.
>
>
>
>> And of course I use the word "trading" in a broad sense. ISOC, ICANN and
>> NTIA are all brands, too.
>>
>> From Wikipedia:
>>
>> "Bezos wanted a name for his company that began with "A" so that
>> it would appear early in alphabetic order. He began looking
>> through the dictionary and settled on "Amazon" because it was a
>> place that was "exotic and different" and it was one of the
>> biggest rivers in the world, as he hoped his company would be.
>>
>> Which is interesting because people complaining about "Amazon" as a
>> pseudo-geographic name probably have in mind "Amazon Basin" rather than
>> just the river itself.
>>
>
> It is also worth noting, that the interpretation of the name is also
> related to the background of those who interpret it. For someone dealing
> with geography and rivers, that Amazon would definitely be the river. For
> the tourist, that would be the 'exotic' area, as you mentioned. Recently I
> found myself with an iPhone app named Amazon... only to discover it has
> nothing in common with the Amazon trading site I expected it to be, but
> with the touristic kind..
> I also believe he wanted to have the connection with 'amazing' too..
>
> But whatever it was, Bezos settled for it and today it is an famous brand,
> particularly tied to it's domain name.
>
>
> [1] Unlike, for example, my current brand and domain name:
>> InternetPolicyAgency; or "MicroSoft" which is an exceedingly generic
>> contraction of "Microcomputer Software".
>>
>> I've always thought that one should strive for a brand which is
>> simultaneously:
>>
>> The company name, an easy to remember URL (for web and email), the
>> marketing strap line, and a plausible description of what you do.
>> One of my earliest in the Internet space was "UK Online".
>>
>> I was influenced a little by Regis McKenna, whose business card in
>> the "Job title" field was "Himself", and I met back in those heady
>> days. http://en.wikipedia.org/wiki/**Regis_McKenna<http://en.wikipedia.org/wiki/Regis_McKenna>
>>
>
> Yes, it is interesting, that when we create new brands, we do consider the
> Internet domain names. What is even more interesting is that in recent
> times the whole domain name is considered, not just the label. This then
> changes the domain name industry focus, because for example not all
> attractive names end with .com or .net...
>
> Many years ago, we had an request for the domain name aquarium.bg from
> Russia. Since that was an usual (at the time) request, I specifically
> contacted the applicants to inquire and better understand why they were
> interested in an .bg name. Their response was: "We are from the Russian
> rock band Aquarium and we want an .bg name, because we will give the domain
> as a birthday present to out lead singer Boris Grebenshchikov, whose
> initials are BG".
>
> Because of all this, my opinion is that the introduction of many new
> "top-level" names will not destroy the domain industry, it will simply
> provide more choice. People will continue to find creative ways to map
> their brands to Internet names and create new brands using Internet domains.
>
> Daniel
>
>
> ____________________________________________________________
> You received this message as a subscriber on the list:
> governance at lists.igcaucus.org
> To be removed from the list, visit:
> http://www.igcaucus.org/unsubscribing
>
> For all other list information and functions, see:
> http://lists.igcaucus.org/info/governance
> To edit your profile and to find the IGC's charter, see:
> http://www.igcaucus.org/
>
> Translate this email: http://translate.google.com/translate_t
>
>
--
Diego R. Canabarro
http://lattes.cnpq.br/4980585945314597
--
diego.canabarro [at] ufrgs.br
diego [at] pubpol.umass.edu
MSN: diegocanabarro [at] gmail.com
Skype: diegocanabarro
Cell # +55-51-9244-3425 (Brasil) / +1-413-362-0133 (USA)
--
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.igcaucus.org/pipermail/governance/attachments/20130710/bb52e92d/attachment.htm>
-------------- next part --------------
____________________________________________________________
You received this message as a subscriber on the list:
governance at lists.igcaucus.org
To be removed from the list, visit:
http://www.igcaucus.org/unsubscribing
For all other list information and functions, see:
http://lists.igcaucus.org/info/governance
To edit your profile and to find the IGC's charter, see:
http://www.igcaucus.org/
Translate this email: http://translate.google.com/translate_t
More information about the Governance
mailing list