<div dir="ltr">"<span style="font-family:arial,sans-serif;font-size:12.727272033691406px">The value in domain names is not 'natural' -- it comes from someone's hard work."</span><div><span style="font-family:arial,sans-serif;font-size:12.727272033691406px"><br>
</span></div><div><span style="font-family:arial,sans-serif;font-size:12.727272033691406px">Nonetheless, if some stakeholders can make that easier by choosing and hoarding specific combinations... they'll certainly do. </span></div>
</div><div class="gmail_extra"><br><br><div class="gmail_quote">On Wed, Jul 10, 2013 at 8:51 AM, Daniel Kalchev <span dir="ltr"><<a href="mailto:daniel@digsys.bg" target="_blank">daniel@digsys.bg</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div class="im"><br>
On 10.07.13 15:18, Roland Perry wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
In message <<a href="mailto:51DD4743.7070805@digsys.bg" target="_blank">51DD4743.7070805@digsys.bg</a>>, at 14:36:35 on Wed, 10 Jul<br>
2013, Daniel Kalchev <<a href="mailto:daniel@digsys.bg" target="_blank">daniel@digsys.bg</a>> writes<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
By the way, domain names (and IP addresses for that matter) never had<br>
any value as such. These are just strings of characters and numbers,<br>
respectively.<br>
<br>
It is the management of the domain that creates any value.<br>
</blockquote>
I disagree. What has value is the brand, and the expression of that<br>
brand in a domain name has value just as the expression of a brand on a<br>
sign over a shop, or $5 worth of paint on the side of an aircraft.<br>
</blockquote>
<br></div>
We seem to agree here, despite the difference in wording. What makes any brand any valuable is not the 'name', but all that is behind it.<div class="im"><br>
<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
>From another perspective, <a href="http://amazon.com" target="_blank">amazon.com</a> is only "good" because of all the<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
infrastructure behind it.<br>
</blockquote>
The "good" derives from the brand behind it.<br>
</blockquote>
<br></div>
Well... the brand is only any good, because of of what is delivered, not because of it's label. But as much the brand is backed by the delivered products and is represented by the brand label, then yes.<div class="im">
<br>
<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
I suspect it's harder work creating a famous brand when the name appears<br>
to have no obvious connection with the trading activity[1].<br>
</blockquote>
<br></div>
Good example is SONY.<br>
<br>
However, despite being 'good name', SONY would have no value if that company does not do what they do -- and have done trough the years.<br>
Of course a brand of 'SONY' is better than 'Tokyo Tsushin Kogyo', for many reasons.<br>
<br>
But if for example, they chose to name their company SONAY, then today <a href="http://sonay.com" target="_blank">sonay.com</a> would have some value, but <a href="http://sony.com" target="_blank">sony.com</a> -- probably not.<br>
This is why the domain name as such has no value.<div class="im"><br>
<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<br>
And of course I use the word "trading" in a broad sense. ISOC, ICANN and<br>
NTIA are all brands, too.<br>
<br>
From Wikipedia:<br>
<br>
"Bezos wanted a name for his company that began with "A" so that<br>
it would appear early in alphabetic order. He began looking<br>
through the dictionary and settled on "Amazon" because it was a<br>
place that was "exotic and different" and it was one of the<br>
biggest rivers in the world, as he hoped his company would be.<br>
<br>
Which is interesting because people complaining about "Amazon" as a<br>
pseudo-geographic name probably have in mind "Amazon Basin" rather than<br>
just the river itself.<br>
</blockquote>
<br></div>
It is also worth noting, that the interpretation of the name is also related to the background of those who interpret it. For someone dealing with geography and rivers, that Amazon would definitely be the river. For the tourist, that would be the 'exotic' area, as you mentioned. Recently I found myself with an iPhone app named Amazon... only to discover it has nothing in common with the Amazon trading site I expected it to be, but with the touristic kind..<br>
I also believe he wanted to have the connection with 'amazing' too..<br>
<br>
But whatever it was, Bezos settled for it and today it is an famous brand, particularly tied to it's domain name.<div class="im"><br>
<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
[1] Unlike, for example, my current brand and domain name:<br>
InternetPolicyAgency; or "MicroSoft" which is an exceedingly generic<br>
contraction of "Microcomputer Software".<br>
<br>
I've always thought that one should strive for a brand which is<br>
simultaneously:<br>
<br>
The company name, an easy to remember URL (for web and email), the<br>
marketing strap line, and a plausible description of what you do.<br>
One of my earliest in the Internet space was "UK Online".<br>
<br>
I was influenced a little by Regis McKenna, whose business card in<br>
the "Job title" field was "Himself", and I met back in those heady<br>
days. <a href="http://en.wikipedia.org/wiki/Regis_McKenna" target="_blank">http://en.wikipedia.org/wiki/<u></u>Regis_McKenna</a><br>
</blockquote>
<br></div>
Yes, it is interesting, that when we create new brands, we do consider the Internet domain names. What is even more interesting is that in recent times the whole domain name is considered, not just the label. This then changes the domain name industry focus, because for example not all attractive names end with .com or .net...<br>
<br>
Many years ago, we had an request for the domain name <a href="http://aquarium.bg" target="_blank">aquarium.bg</a> from Russia. Since that was an usual (at the time) request, I specifically contacted the applicants to inquire and better understand why they were interested in an .bg name. Their response was: "We are from the Russian rock band Aquarium and we want an .bg name, because we will give the domain as a birthday present to out lead singer Boris Grebenshchikov, whose initials are BG".<br>
<br>
Because of all this, my opinion is that the introduction of many new "top-level" names will not destroy the domain industry, it will simply provide more choice. People will continue to find creative ways to map their brands to Internet names and create new brands using Internet domains.<span class="HOEnZb"><font color="#888888"><br>
<br>
Daniel<br>
<br>
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