[governance] NYT: Your Online Attention, Bought in an Instant

[michael gurstein]

More on Google (etc.) providing "free" services on the web.

 

M

 

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Subject: [Ottawadissenters] Your Online Attention, Bought in an Instant

NY Times Nov 17, 2012

YOU can be sold in seconds. 

No, wait: make that milliseconds. 

The odds are that access to you - or at least the online you - is being
bought and sold in less than the blink of an eye. On the Web, powerful
algorithms are sizing you up, based on myriad data points: what you Google,
the sites you visit, the ads you click. Then, in real time, the chance to
show you an ad is auctioned to the highest bidder. 

Not that you'd know it. These days in the hyperkinetic world of digital
advertising, all of this happens automatically, and imperceptibly, to most
consumers. 

Ever wonder why that same ad for a car or a couch keeps popping up on your
screen? Nearly always, the answer is real-time bidding, an electronic
trading system that sells ad space on the Web pages people visit at the very
moment they are visiting them. Think of these systems as a sort of Nasdaq
stock market, only trading in audiences for online ads. Millions of bids
flood in every second. And those bids - essentially what your eyeballs are
worth to advertisers - could determine whether you see an ad for, say, a new
Lexus or a used Ford, for sneakers or a popcorn maker. 

More...... 

http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in
-an-instant-by-advertisers.html?nl=todaysheadlines
<http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-i
n-an-instant-by-advertisers.html?nl=todaysheadlines&emc=edit_th_20121118&_r=
1&> &emc=edit_th_20121118&_r=1&

http://tinyurl.com/bw9ngoq

 

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