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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>More on Google (etc.) providing "free" services on the web…<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>M<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>----------------------------------------------<o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Ottawadissenters@yahoogroups.com [mailto:Ottawadissenters@yahoogroups.com] <b>On Behalf Of </b>Arthur Cordell<br><b>Sent:</b> Sunday, November 18, 2012 7:04 AM<br><b>To:</b> Ottawadissenters@yahoogroups.com; 'RE-DESIGNING WORK, INCOME DISTRIBUTION, EDUCATION'<br><b>Subject:</b> [Ottawadissenters] Your Online Attention, Bought in an Instant<o:p></o:p></span></p><div id=ygrp-mlmsg><div id=ygrp-msg><div id=ygrp-text><div><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>NY Times Nov 17, 2012<o:p></o:p></p><p>YOU can be sold in seconds. <o:p></o:p></p><p>No, wait: make that milliseconds. <o:p></o:p></p><p>The odds are that access to you — or at least the online you — is being bought and sold in less than the blink of an eye. On the Web, powerful algorithms are sizing you up, based on myriad data points: what you Google, the sites you visit, the ads you click. Then, in real time, the chance to show you an ad is auctioned to the highest bidder. <o:p></o:p></p><p>Not that you’d know it. These days in the hyperkinetic world of digital advertising, all of this happens automatically, and imperceptibly, to most consumers. <o:p></o:p></p><p>Ever wonder why that same ad for a car or a couch keeps popping up on your screen? Nearly always, the answer is real-time bidding, an electronic trading system that sells ad space on the Web pages people visit at the very moment they are visiting them. Think of these systems as a sort of Nasdaq stock market, only trading in audiences for online ads. Millions of bids flood in every second. And those bids — essentially what your eyeballs are worth to advertisers — could determine whether you see an ad for, say, a new Lexus or a used Ford, for sneakers or a popcorn maker. <o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>More………….. <o:p></o:p></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><a href="http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?nl=todaysheadlines&emc=edit_th_20121118&_r=1&">http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?nl=todaysheadlines&emc=edit_th_20121118&_r=1&</a><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><a href="http://tinyurl.com/bw9ngoq">http://tinyurl.com/bw9ngoq</a></b><span style='color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p></div></div><div><p class=MsoNormal><span style='color:white'>__._,_.___<o:p></o:p></span></p></div><table class=MsoNormalTable border=0 cellpadding=0><tr><td style='border:solid #EAEAEA 1.0pt;background:#F2F2F2;padding:5.25pt 3.75pt 3.75pt 3.75pt'><p class=MsoNormal style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in'><b><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:white'><a href="http://groups.yahoo.com/group/Ottawadissenters/post;_ylc=X3oDMTJyb2o2Nzl0BF9TAzk3MzU5NzE0BGdycElkAzE1MjA5MDU5BGdycHNwSWQDMTcwNTA4MzUxMgRtc2dJZAMyMTI0MwRzZWMDZnRyBHNsawNycGx5BHN0aW1lAzEzNTMyNTEwMjE-?act=reply&messageNum=21243"><span style='color:#2D50FD;text-decoration:none'>Reply via web post</span></a> <o:p></o:p></span></b></p></td><td style='border:solid #EAEAEA 1.0pt;background:#F2F2F2;padding:5.25pt 3.75pt 3.75pt 3.75pt'><p class=MsoNormal 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style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in'><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:white'><a href="http://groups.yahoo.com/group/Ottawadissenters/post;_ylc=X3oDMTJma3A5MGtrBF9TAzk3MzU5NzE0BGdycElkAzE1MjA5MDU5BGdycHNwSWQDMTcwNTA4MzUxMgRzZWMDZnRyBHNsawNudHBjBHN0aW1lAzEzNTMyNTEwMjE-"><span style='color:#2D50FD;text-decoration:none'>Start a New Topic</span></a> <o:p></o:p></span></p></td><td style='border:solid #EAEAEA 1.0pt;background:#F2F2F2;padding:5.25pt 3.75pt 3.75pt 3.75pt'><p class=MsoNormal style='mso-margin-top-alt:15.0pt;margin-right:0in;margin-bottom:7.5pt;margin-left:0in'><span style='font-size:9.0pt;font-family:"Arial","sans-serif";color:#2D50FD'><a href="http://groups.yahoo.com/group/Ottawadissenters/message/21243;_ylc=X3oDMTM3dnBvMzkyBF9TAzk3MzU5NzE0BGdycElkAzE1MjA5MDU5BGdycHNwSWQDMTcwNTA4MzUxMgRtc2dJZAMyMTI0MwRzZWMDZnRyBHNsawN2dHBjBHN0aW1lAzEzNTMyNTEwMjEEdHBjSWQDMjEyNDM-"><span style='color:#2D50FD;text-decoration:none'>Messages in this topic</span></a> (1) <o:p></o:p></span></p></td></tr></table><div style='margin-bottom:7.5pt' id=ygrp-vital><p class=MsoNormal style='background:#F2F2F2'><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:#333333;text-transform:uppercase'>Recent Activity:</span></b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif"'> <o:p></o:p></span></p><div><p class=MsoNormal style='background:#F2F2F2'><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:#1E66AE'><a href="http://groups.yahoo.com/group/Ottawadissenters;_ylc=X3oDMTJmazcxc2UwBF9TAzk3MzU5NzE0BGdycElkAzE1MjA5MDU5BGdycHNwSWQDMTcwNTA4MzUxMgRzZWMDdnRsBHNsawN2Z2hwBHN0aW1lAzEzNTMyNTEwMjE-"><span style='text-decoration:none'>Visit Your Group</span></a> <o:p></o:p></span></p></div></div><div style='margin-top:3.75pt' id=ft><p class=MsoNormal><span style='font-size:8.5pt;font-family:"Arial","sans-serif"'><a 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