[governance] 'search neutrality' to go with net neutrality
Parminder
parminder at itforchange.net
Mon Jan 4 03:33:20 EST 2010
>>Secondly, I will move away only if I knew what logic/ algorithm
Google used, and so I can decide if it works for me or not.
>Either it works or it doesn't. If PageRank doesn't give you what you
need, then try Yahoo or Bing. We, as IGC (or >even CS asa whole) can't
expect to seriously ask Google to show us their patented IP, can we?
While we are at it, >why don't we insist that coca-cola publish their
recipe for Coke or that KFC tell us exactly what their secret recipe >is?
McTim
Treating everything, in this case a company's (self-declared) aim of
organizing the world's information, as akin to buying coke or KFC
chicken is behind many problems of the modern world. And since you
have, in the past, declared your innocence regarding this
socio-political term, I may say that this is more or less what
neoliberalism means.
You may however know that all drug manufacturers, for instance, are
obliged to disclose all ingredients of the drugs, whether it effects
their competitiveness or not. This is because someone sensible decided
that drugs are not the same as KFC chicken. Media companies are obliged
to clearly demarcate editorial content from advertisement, once again
some policy makers were a bit nuanced, with public interest in mind. And
you spoke about patents, as Lee points out, all patents are to be
publicly available information. In fact patents were initially devised
so that innovative ideas could be widely shared.
But coming back to the main point about Raff's article.
>>And it is not an ordinary article - it is a NYT op-ed, and so if
Google has something to say or refute it must issue a rejoinder.
> http://googlepublicpolicy.blogspot.com/2009/12/meaning-of-open.html
The link you forward does not address the principle point made by Raff's
article. Relevant parts are posted again for your reference.
"Another way that Google exploits its control is through
preferential placement. With the introduction in 2007 of what it
calls "universal search," Google began promoting its own
services at or near the top of its search results, bypassing the
algorithms it uses to rank the services of others. Google now
favors its own price-comparison results for product queries, its
own map results for geographic queries, its own news results for
topical queries, and its own YouTube results for video queries.
And Google's stated plans for universal search make it clear
that this is only the beginning."
"Because of its domination of the global search market and
ability to penalize competitors while placing its own services
at the top of its search results, Google has a virtually
unassailable competitive advantage. And Google can deploy this
advantage well beyond the confines of search to any service it
chooses. Wherever it does so, incumbents are toppled, new
entrants are suppressed and innovation is imperiled."
Above is a clear allegation that without telling us "Google ... (is)
promoting its own services at or near the top of its search results,
bypassing the algorithms it uses to rank the services of others". I do
not know whether they actually do so or not. But if they do not do so,
by my reckoning, they will jump in with a strong rejoinder within hours
of such an allegation being carried in a NY op-ed article. So, lets
assume that they do so. Can anything be more anti-competitive than this.
>>Also there is definitely a connection between NN practices and
allegations about Google, both being anti-competitive activities.
>What connection is that?
Cant see how you cannot make the connection. One of the worst NN
violation consists in telco's promoting their own services on their
network over that of their competitors. Google is doing the same at
another level of the network that it controls. Isnt it the same level of
offense?
Parminder
McTim wrote:
>
>
> On Tue, Dec 29, 2009 at 11:12 AM, Parminder <parminder at itforchange.net
> <mailto:parminder at itforchange.net>> wrote:
>
> McTim
>
> So you agree with Lauren that urgent regulatory action is needed
> to ensure network neutrality,
>
>
> Urgent, no, action, well if the FCC principles, are a form of
> "action", then yes.
>
>
> and that efforts to confuse this issue should be resisted.
>
>
> yes
>
>
> Efforts at confusion like the arguments " that Internet content
> edge-caching (like that used by Akamai, Amazon, Google, and many
> other Web services) somehow violates net neutrality principles --
> clearly a false assertion." (quoting the article you forwarded.)
>
> That to me is a great improvement on whatever I have ever heard
> you speak on network neutrality on this list :). (And i remember
> the precise 'confusing argument' of edge catching got discussed
> during NN discussions on this list.) So congrats to us, we are in
> a rare agreement.
>
>
>
>
> This is entirely in line with what I have argued in the past. I am
> abig fan of NN, always have been, I think we just used a different
> definition of NN.
>
>
>
> However, what goes past me is that while i agree that when FCC is
> discussing NN, it is of no avail, and even reprehensible, for the
> implicated parties to point fingers at Google alleging another
> kind of anti-competitive practice, I cant see how Adam Raff's
> article can be criticized on this account. He mentions NN only in
> the passing in the opening para just to show that Google itself is
> not all smelling of roses. Also there is definitely a connection
> between NN practices and allegations about Google, both being
> anti-competitive activities.
>
>
>
> What connection is that?
>
>
> Rest of the article has to be dealt on its own merit, not only in
> terms of muddying waters in the NN debate. That is unfair. Adam
> clearly supports NN regulation, but he has a right to go ahead and
> make his case against Google. And it is not an ordinary article -
> it is a NYT op-ed, and so if Google has something to say or refute
> it must issue a rejoinder.
>
>
>
> http://googlepublicpolicy.blogspot.com/2009/12/meaning-of-open.html
>
>
>
>
> Just addressing one main points of Lauren's blog in defense of
> Google which seems so shallow. It is roughly the assertion, I have
> often earlier also heard, that with one click one can switch
> search engines. A powerful actor telling weaker dependent groups
> that they always have the option to move away is a old trick, and
> mostly a cruel one. I wont expand on this but I think everyone can
> understand this.
>
>
>
> I certainly don't. I have moved away from lots of search
> engines/homepages/and other web services over the decades.
>
>
> Secondly, I will move away only if I knew what logic/ algorithm
> Google used, and so I can decide if it works for me or not.
>
>
> Either it works or it doesn't. If PageRank doesn't give you what you
> need, then try Yahoo or Bing. We, as IGC (or even CS asa whole) can't
> expect to seriously ask Google to show us their patented IP, can we?
> While we are at it, why don't we insist that coca-cola publish their
> recipe for Coke or that KFC tell us exactly what their secret recipe is?
> \
>
>
> So can we at least ask it to publish its logic of arranging search
> results so the consumers can make a choice. It is a wrong thing to
> ask?
>
>
> yes
>
>
>
> So what really is Lauren's blog trying to do by being so defensive
> about Google and what exactly you are agreeing with is not clear
> to me.
>
>
>
>
> I agree with the below paragraph.
>
>
> "Fundamentally, Google has simply provided better products, that
> more people want to use. And anyone else is free to do the same
> thing, at least as long as ISPs aren't permitted to strangle the
> Internet playing field via their total hold over Internet access
> to all sites!" (From Luaran's blog)
>
>
>
> Happy New Year,
>
> McTim
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