[governance] NTIA announcement on JPA

[Karl Auerbach]

John Levine wrote:

> Well, OK.  Now, could you remind us of what the plan is to persuade
> people that that your IANA and root is preferable to the one that the
> existing root servers offer?

The same way that Google does it - money.

There is a considerable amount of money that can be made by doing data 
mining of the query stream that hits root and TLD servers.

That makes the following approach possible:

A person starts up a new system of roots - this does not require a very 
large investment, particularly considering the start up load will be light.

That person then tells edge ISPs (the kind that connect to users and 
small businesses, many of which are running on very thin margins) that 
cash payouts will be made to any ISP that resolves its queries through 
this new root system.

Given that any ISP that doesn't like the new root provider can switch 
back to the legacy root in an instant, don't you think that if the 
amount of money offered were large enough that ISPs would consider 
switching?

		--karl--
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