[bestbits] Fwd: Data and Elections in Brazil 2018: Personal data and political influence in preparation for the Brazilian elections of 2018 - A report by Coding Rights

Bruna Martins dos Santos bruna.mrtns at gmail.com
Mon Nov 19 12:37:19 EST 2018


---------- Forwarded message ---------
From: Bruna Martins dos Santos <brunasantos at codingrights.org>
Date: seg, 19 de nov de 2018 às 15:32
Subject: Data and Elections in Brazil 2018: Personal data and political
influence in preparation for the Brazilian elections of 2018 - A report by
Coding Rights
To: Bruna mrtns <bruna.mrtns at gmail.com>


Dear all,

Coding Rights just launched its most recent research - Personal data and
political influence in preparation for the Brazilian elections of 2018 -
on the brazilian elections and the use of personal data as a tool for
political influence in this scenario. To try to understand part of this
process, we have tried to investigate the role of personal data in
political marketing strategies.

When it comes to Political Advertising online, in a context of low data
protection such as the brazilian one, the lack of comprehensive
legislation around the collection and use of personal data added to the
reception of the new rules around political advertisement online creates
an environment conducive to the current situation of rampant attacks on
social networks, misinformation and political polarization.

During the conduction of the research, digital campaigns strategists
were interviewed and reinforced the understanding that the data industry
involves public databases, such as the one used for the provision of
public policies and large telecommunications and credit score companies
- such as Vivo and Serasa Experian respectively. Data such as our
telephone numbers and email are used indiscriminately by political
parties, campaign strategists or anyone who wants to buy our data

These and other findings are in the report “Personal data and political
influence in preparation for the Brazilian elections of 2018”, a country
study of a global project conducted by Tactical Tech Collective, that
can be found here: https://www.codingrights.org/dataelections


Best,
-- 
BRUNA MARTINS DOS SANTOS
Advocacy Strategist
@CodingRights

radarlegislativo.org a project by _Coding Rights

[1]
https://medium.com/codingrights/data-on-the-spot-information-manipulation-and-use-of-personal-data-in-the-internet-election-154e50cf05c8
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