[governance] Brand Owners Seek Their Own ICANN Constituency Group

[Riaz K Tayob]

    Brand Owners Seek Their Own ICANN Constituency Group

Published on 9 April 2013 @ 4:00 pm

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Intellectual Property Watch

By Monika Ermert for /Intellectual Property Watch/

Brand owners that have applied with the Internet Corporation for 
Assigned Names and Numbers (ICANN) for their brand's top level domain 
(TLD) are seeking to create their own constituency group.

A third of the names applied for in the ongoing application process are 
brand TLDs, trademark lawyer Phil Sheppard said during a meeting with 
ICANN's government constituency group, called the Government Advisory 
Committee (GAC).

The brand owners would like to get their own registry model, based on 
their special business model. As all second-level domains would be under 
the control of the brand owner, they hope for a more lightweight model, 
with a reduced set of obligations, because they are not open registries 
and therefore less prone to fraud.

They also want priority when it comes to negotiating registry contracts 
with ICANN. Many things in the ICANN registry contract would be 
superfluous for brand TLDs.

"We need a new registry agreement," said Jay Scott Eveans, head of 
Global Brand Domains & Copyright at Yahoo! Inc. The Brand Registry 
Constituency would allow brand owners to have joint contract 
negotiations with ICANN.

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