[governance] FW: [OIA] Verizon calls for the return to a utility for broadband and internet..

Mon Oct 29 21:14:20 EDT 2012

Sometimes the marketing folks see things rather more clearly than the
academics or the policy wonks.

Now for the policy wonks to try to catch up.

M

From: oia-bounces at lists.bway.net [mailto:oia-bounces at lists.bway.net] On
Behalf Of Bruce Kushnick
Sent: Tuesday, October 30, 2012 7:03 AM
To: oia at lists.bway.net
Subject: [OIA] Verizon calls for the return to a utility for broadband and
internet..

Wow -- Verizon agrees with us -- we should make their home internet services
- and broadband a utility. --- They even do the research... 

Most Important Home Utility Is Internet Service, According to Survey 

http://www.toonaripost.com/2012/10/life-style/most-important-home-utility-is
-internet-service-according-to-survey/?utm_source=rss
<http://www.toonaripost.com/2012/10/life-style/most-important-home-utility-i
s-internet-service-according-to-survey/?utm_source=rss&utm_medium=rss&utm_ca
mpaign=most-important-home-utility-is-internet-service-according-to-survey>
&utm_medium=rss&utm_campaign=most-important-home-utility-is-internet-service
-according-to-survey

Basking Ridge, U.S.A. - More than half (52 percent) of all U.S. Consumers
surveyed say Internet service is their home's most important utility,
according to the first in a series of tech consumer research surveys, called
the Verizon FiOS Innovation Index: Borderless Lifestyle Survey. And if you
have an Internet-connectable device with you at all times whenever you leave
your home, there is a good chance that you are one of the nearly 40 percent
of Americans that the Index identified as "borderless consumers."

Verizon believes the Borderless Lifestyle
<http://forums.verizon.com/t5/Verizon-at-Home/Washington-D-C-Techknowledgeab
les-Value-Borderless-Lifestyle/ba-p/411139>  is a result of the convergence
of wired and wireless broadband networks, and the unique user flexibility
and personal empowerment that converged services enable. The Borderless
Lifestyle is about eliminating the old technology boundaries that used to
separate networks and service platforms, home and work, allowing customers
to connect and accomplish what they want or need to do, whenever they wish,
wherever they are, using the device that they prefer.

"As the borderless consumer segment continues to grow, so will the need to
identify, understand and anticipate what consumers truly want in their
increasingly connected lives - today and in the future," said Eric Bruno
<http://gigaom.com/mobile/when-it-comes-to-the-connected-home-its-keep-it-si
mple-stupid/> , vice president of FiOS strategy and development for Verizon.

Home is the Hub of Digital Life

The FiOS Innovation Index found that while borderless consumers are
well-equipped for anytime, anywhere online engagement
<http://forums.verizon.com/t5/Verizon-at-Home/TV-or-Not-TV-Answer-Anytime-An
ywhere-Any-Device/ba-p/416359> , their digital activities - communication,
entertainment and commerce - still revolve around their physical home.

The Index will periodically examine trends in connectivity, device adoption
and user experiences that are shaping consumers' lives and driving
innovation in the connected media and services industries. The index will
provide insights into large-scale trends for adults living in the U.S. and
explore how they are using advances in technology and innovation to live a
life more connected and without borders.

Who are Borderless Consumers?

Borderless consumers are found in every ethnic and age group - from
millennials to generation X, baby boomers and the mature generation - though
18-to-34 year-olds constitute the greatest number of borderless consumers.
Many are college educated, own their home, and nearly half of them earn
$75,000or more annually.

If you are also motivated to make technology and connectivity upgrades
<http://newscenter.verizon.com/press-releases/verizon/2012/verizon-combines-
insane.html> , and are interested in enjoying the benefits of a digital
smart home
<https://shop.verizon.com/buy/Monitoring-Energy-Saving/Home-Control/Verizon-
Home-Monitoring-and-Control/cat30006> , you are definitely among the 39
percent of U.S. Adults that are living the Borderless Lifestyle.

The study also found that women (53 percent) outnumber men (47 percent) in
the borderless consumer segment.

According to the FiOS Innovation Index, 82 percent of borderless consumers
are interested in using network services like cloud-based data storage
<http://www22.verizon.com/home/utilities/security-backup>  to access to
their data files using any device, from any location, at any time.

The vast majority (90 percent) look forward to the day when every
connectable device in their house can seamlessly interconnect and work
together - via their in-home network or online.

All borderless consumers (100 percent) share a common motivation to make
technology and connectivity upgrades
<http://www22.verizon.com/home/fios-fastest-internet>  to enjoy the full
benefits of boundary-free living.

The Index also indicates that regardless of whether or not an individual is
a borderless consumer, more than half of all survey respondents combined (60
percent of borderless consumers and 46 percent of non-borderless consumers)
considered their wired Internet service to be the most important utility in
their home.

All Consumers Still Love Watching Live TV

While over-the-top (OTT) video consumption continues to drive Internet
traffic growth, its use varies among viewers, depending on their content
appetite. While streaming video is primarily adopted by 18- to 34-year-olds
across all types of content, the majority of all borderless consumers (89
percent) - and non-borderless consumers (90 percent) - still prefer watching
shows on their TVs, according to the survey.

"The broadening appeal of anywhere, anytime connectivity is blurring the
boundaries that used to separate the home from everywhere else we go every
day, and the Borderless Lifestyle Survey offers clear evidence of that,"
said Ruchir Rodrigues, vice president of technology for Verizon.

"Between smartphones, tablets, laptop and desktop computers, and connected
TVs and game consoles, consumers want the benefits, convenience and
intuitiveness of a connected life and smart home
<http://forums.verizon.com/t5/Verizon-at-Home/Lock-the-doors-Turn-off-the-li
ghts-Lower-the-thermostat-In/ba-p/470833> ," Rodrigues said. "This presents
a huge innovation opportunity to the technology community as we all pursue
the development of new products, apps and services that expand and enrich
our borderless lifestyle experience."

The Verizon FiOS Innovation Index: Borderless Lifestyle Survey was conducted
in the U.S. on behalf of Verizon by Harris Interactive on September 7-11 and
polled 2,292 adults aged 18 and over. The online survey was not based on a
probability sample and therefore cannot be used as an assessment of the
general population; nor can a theoretical sampling error be calculated.

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