[governance] Cash-strapped European news websites ask governments to step in and force Google to pay for story links

[Riaz K Tayob]

News <http://www.independent.co.uk/news/> > World 
<http://www.independent.co.uk/news/world/> > Europe 
<http://www.independent.co.uk/news/world/europe/>


  Cash-strapped European news websites ask governments to step in and
  force Google to pay for story links


Lori Hinnant 
<http://www.independent.co.uk/search/simple.do?destinationSectionUniqueName=search&publicationName=ind&pageLength=5&startDay=1&startMonth=1&startYear=2010&useSectionFilter=true&useHideArticle=true&searchString=byline_text:%28%22Lori%20Hinnant%22%29&displaySearchString=Lori%20Hinnant> 


Thursday 01 November 2012


European news organisations bleeding money and readers are trying to 
avoid extinction by asking governments in France, Germany and Italy to 
step in and charge Google for links to stories the internet search giant 
has always used for free.

Critics --- including, unsurprisingly, Google --- say the strategy is 
shortsighted and self-destructive, and the search engine warns it will 
stop indexing European news sites if forced to pay for links. But 
publishers advocating a "Google tax" aimed at benefiting their industry 
point to the example of Brazil, where their counterparts abandoned the 
search engine and say repercussions have been minimal.

The dispute underscores a fundamental question facing media agencies 
around the world: Who should benefit from links to online content that 
is costly to produce and yet generates a fraction of the ad revenue that 
once allowed newspapers to flourish?

Europe has tried to sidestep Google before. Six years ago, then-French 
President Jacques Chirac unveiled plans for Quaero (Latin for "I 
search") as the answer to US dominance of the internet. The 
multi-platform search and operating system was supposed to work with 
desktop computers, mobile devices and even televisions.

Despite millions spent to develop Quaero, it went nowhere.

This week, implicit threats hovered over a meeting between current 
French President Francois Hollande and Eric Schmidt, Google's executive 
chairman.

Hollande demanded Google reach a deal with publishers over the copyright 
dispute and also address the French taxes it escapes by basing its 
European headquarters in Ireland. Google essentially reiterated a point 
it made in a recent letter to French publishers: Paris' latest attempt 
to impose itself would force readers to "Anglo-Saxon" sites based in 
countries with more favorable copyright laws, such as Britain and Ireland.

Google's post-meeting statement said the discussions dealt with "the 
contributions of the internet to job creation and the influence of 
French culture in the world."

Adding to the pressure on Google in France, a French newspaper reported 
yesterday that French authorities are threatening Google with a 1 
billion euro tax bill and investigating alleged financial wrongdoing.

Google France denied being notified of such a tax bill and said it will 
"continue to cooperate with the French authorities." Government 
spokeswoman Najat Vallaud-Belkacem wouldn't comment on the report in the 
weekly Canard Enchaine, except to say that if there were a tax probe, it 
would be covered by laws on fiscal secrecy.

French publishers, along with counterparts in Germany and Italy, are 
hoping Brazil will be the proof that there is a successful way to 
confront Google.

After failing to come to terms with Google in the past year, Brazil's 
biggest papers --- representing 90 per cent of circulation --- decided 
to boycott Google News by essentially making their content unavailable 
to anyone using the search engine. The result? Negligible losses in web 
traffic, the Brazilian papers say.

Brazilian newspapers haven't ruled out reopening talks with Google, if 
the company whose name is synonymous with "search" agrees to pay for 
their content. Unlike in Europe, the Brazilian publishers have not 
turned to their government to act as a mediator or impose a tax as part 
of their dealings with Google.

"Newspapers live off advertising revenues, like Google. They're our 
competition and they have billions and billions in revenues globally," 
said Ricardo Pedreira, executive director of Brazil's National 
Association of Newspapers.

Still, Pedreira is not convinced Brazil is a good model for European 
nations. "Every country has a specific reality, and I think there will 
probably evolve different models in each nation," he said.

Others in Brazil have warned about long-term consequences of the boycott.

Carlos Castilho, a media critic and TV journalist, writing on the press 
watchdog website Observatorio da Imprensa, argued that the boycott was a 
backward strategy, because "news is everywhere today and to surround it 
with walls of copyrights is like trying to dry ice."

/AP/

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