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<h1>Pornography to be blocked by internet service providers
unless users opt in</h1>
<p id="stand-first" class="stand-first-alone">David Cameron
unveils deal with big four providers based on charity's
proposals to protect children from sexual content</p>
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<ul class="article-attributes b4">
<li class="byline"> <a class="contributor" rel="author"
href="http://www.guardian.co.uk/profile/benquinn"> Ben Quinn</a>
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<li class="publication"> <a
href="http://www.guardian.co.uk/theguardian">The Guardian</a>,
<time datetime="2011-10-11" pubdate="">Tuesday 11 October 2011</time>
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<div id="main-content-picture"> <img
src="cid:part2.06090901.02040105@gmail.com" alt="Someone
watching pornography on a computer" height="276" width="460">
<div class="caption">People who want to watch pornography
online will have to 'opt in' with their internet service
providers under measures to be announced by the PM.
Photograph: Dan Chung for the Guardian</div>
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<p>Subscribers to four of the UK's biggest <a
href="http://www.guardian.co.uk/technology/internet"
title="More from guardian.co.uk on Internet">internet</a>
service providers will have to "opt in" if they want to view
sexually explicit websites, as part of government-sponsored
curbs on online <a
href="http://www.guardian.co.uk/culture/pornography"
title="More from guardian.co.uk on Pornography">pornography</a>.</p>
<p>The measures will be unveiled on Tuesday as <a
href="http://www.guardian.co.uk/politics/davidcameron"
title="More from guardian.co.uk on David Cameron">David
Cameron</a> hosts No 10 meeting with the Mothers' Union,
which earlier this year produced a raft of proposals to
shield children from sexualised imagery.</p>
<p>The prime minister is expected to announce other moves in
line with the Christian charity's review, such as
restrictions on aggressive advertising campaigns and certain
types of images on billboards.</p>
<p>There will also be a website, Parentport, which parents can
use to complain about television programmes, advertisements,
products or services which they believe are inappropriate
for children.</p>
<p>The site, which will direct complaints to the regulator
dealing with that specific area of concern, is expected to
be run by watchdogs including the Advertising Standards
Authority, BBC Trust, British Board of Film Classification,
Ofcom, Press Complaints Commission, Video Standards Council
and Pan European Game Information.</p>
<p>The service providers involved are BT, Sky, TalkTalk and
Virgin. Customers who do not opt in to adult content will be
unableto access pornographic websites.</p>
<p>Cameron gave strong backing in June to the Mothers' Union
proposals after he commissioned a six-month review by the
charity's chief executive, Reg Bailey. However, Cameron did
not commit to legislation.</p>
<p>Bailey's recommendations included providing parents with
one single website to make it easier to complain about any
programme, advert, product or service, putting age
restrictions on music videos and ensuring retailers offer
age-appropriate clothes for children.</p>
<p>Cameron wrote to Bailey in June to thank him for his
report. "I very much agree with the central approach you set
out," the letter said.</p>
<p>"As you say, we should not try and wrap children up in
cotton wool or simply throw our hands up and accept the
world as it is. Instead, we should look to put 'the brakes
on an unthinking drift towards ever-greater
commercialisation and sexualisation'."</p>
<p>Bailey's report asked for government and business to work
together on initiatives such as ending the sale of
inappropriately "sexy" clothing for young children, for
example underwired bras and T-shirts with suggestive
slogans.</p>
<p>However, he recommended that if retailers do not make
progress on the issue they should be forced to make the
changes in 18 months.</p>
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